Our Story

The truth is that our story is still being written. What we can tell you thus far is that the first version of our online jewelry boutique went live in early 2011. This is when we decided to take a leap of faith and carry out our vision of having the ultimate jewelry e-shopping experience. By combining high luxury standards with the affordability needs of today, we became a one-of-a-kind hybrid jeweler that offers a unique variety of both fine and fashion jewelry - exclusively on the web.

Since our founding we have been persistent about setting the bar for customer service and making sure that everyone that shops with us receives a unique and enjoyable experience - one in which they will never forget. This determination has led us to phase out numerous product lines, and completely rebuild our platform nearly a half-dozen times. We to this day, in an effort to provide our customers with the best quality experience possible, continue to improve our platform and continue to build new relationships with jewelry designers from across the globe. We still have much work to do, but we still wake up every morning enthusiastic about making our customers happy and moving our platform forward.